What People are Saying…
Adam Bernstein, APR
Executive Vice President, Public Relations
Chernoff Newman
"Krista is one of the city’s most effective and respected public relations practitioners who advances organizations' mission and important initiatives by crafting communications strategies and compelling narratives that deliver results. In particular, her role in creating ASC's Cultural Equity Report displayed the ability to confront challenging societal issues with candor, credibility and transparency."
Ruby Lopez Harper
Executive Director
Craft Emergency Relief Fund (CERF+)
"Krista is so thoughtful and methodical in her approach. Her ability to identify gaps and draw out collaborative solutions is amazing when you're working towards a more equitable mindset and environment.”
Glenn Burkins
Founder & Publisher
QcityMetro.com
"I’ve worked with lots of public relations professionals during my 40-plus years in journalism. Few have possessed the skills and commitment to excellence that I have observed in Krista Terrell. What I especially admire is her unwavering focus on accuracy, balance and service to communities that have been historically marginalized.”
Kathy Ridge
Director of Interim Management Services
Armstrong McGuire
"Krista quickly grasps situations and communications needs, even in critical moments. She can put an appropriate plan and timeline together and is excellent in crafting the best messaging for each audience. In my experience working with her for over a decade she has provided expertise and guidance in a couple of critical nonprofit situations. She works well with others and stays focused on the objectives."
Rai Glover
Regional Banking Market President Huntington Bank Charlotte, NC
"Dr. Maya Angelou said that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. This is a very true statement relative to Krista. Though our paths were separated due to life’s events, I have never forgotten how Krista’s kind personality made me feel!
It’s true that she’s a great leader. It’s not only “what” she knows that advances various causes, it’s “how” she gets it done."
Charles Thomas
Director/Charlotte
Knight Foundation
"Krista is a strong leader, listener and collaborator who is passionate about her work and impact on the community. She is detailed oriented, proactive and driven by outcomes, particularly equitable outcomes. It has been a pleasure working with Krista over the years."
Susan Patterson
Past Board Chair
Arts & Science Council
"Krista leads with courage, conviction and integrity. You can depend on her to be honest and straightforward. She knows how to communicate effectively — whether up, down or across levels in an organization and understands the power of a strong team and how to knit one together to be effective."
Linda Lockman-Brooks
Principal
Lockman-Brooks Marketing Services
“I have worked with Krista and she is a strategic thinker who advises with keen insight and gets the work done. Krista can enter any situation, assess what is going on, identify the audiences, and create strategies and tactics to execute and evaluate. She has the credentials, experience, skills and expertise to produce measurable results.”
Scott Provancher
President
Ingnite Philanthropy
“Krista is a rare public relations executive who has both decades of experience in leading communications, marketing and PR departments, and has led a major civic organization as its CEO. Her perspective as an executive and practitioner gives her the unique ability to create strategy and to know what it takes to execute it. Combining unique experiences with the ability to ask the right questions, Krista is a unicorn communications advisor and trusted partner who delivers for her clients."